Walmart - Standardizing Audit
Background / Context
Role: Staff Lead Designer
Tools: Figma, Miro, JIRA
Duration: June 2023 - Present
Platform: Mobile
Background
A better experience leads to exponential growth.
Conducted a comprehensive audit that resulted in enhanced usability, improved wayfinding, optimized app taxonomy, and the redesign of key user experiences. Store associates at Walmart needed to use over 90+ different work apps to complete their daily tasks, frequently switching between apps and carrying physical hardware to get their work done. Me@Walmart was built around associates' core needs, streamlining tasks into one app and enabling the sunsetting of multiple physical devices.
Standardizing Walmart’s Associate Experience
Key Metrics
1.35 million active monthly users
128 minutes active monthly users
Challenge
How might we scale with integrity?
As core functionalities were rapidly added to Me@Walmart, it became evident that we needed to reassess the existing elements to ensure a cohesive end-to-end experience
“ love this app but I need to hit back 8 times sometimes just to switch from one tool to another.”
“I’ll be doing produce quality reporting and miss messages or important notifications because I don’t see that I have them.”
Process
End-to-end audit to identify gaps in the experience We conducted an in-depth analysis of Me@Walmart to identify opportunities for improving usability and way-finding by...
Analyzing over 450+ screens from the perspective of key associate
Creating a robust sitemap of the existing app architecture.
Comparing navigation patterns to internal & external UX best practice
Results
Recommendation
Standardize screen taxonomy. Establish screen levels that consider hierarchical navigation pathways and corresponding templates that use consistent layouts and components.
Insights
Way-finding is not intuitive and access to tools is limited
Action
Navigation Improvements by page level Me@ is separated into core features, work tools, and personal features. We moved notifications and messaging to the top header to ensure they are prominent throughout the experience. We reviewed the happy paths of each feature to outline each page level, allowing the respective product teams to update the bottom footer on Level 2 and Level 3 pages.
How are we measuring success?
Projected benefits
While formal metrics aren’t available, the update is expected to enhance the associate experience by simplifying tool-switching and improving visibility for critical notifications and messages. These improvements aim to reduce friction in daily tasks and ensure associates stay informed, ultimately fostering a more efficient and seamless workflow.